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The jewellery industry runs in the family


W.J. Coote & Sons was established by William John Coote in Sydney in 1904. The business ran successfully in Sydney for many years, with William’s sons joining him in the business. In 1953, William’s son, Robert Alan Coote, created another branch of W.J. Coote & Sons at 69 William Street in Bathurst. 

Where we are now?


Robert’s son, Sam Coote, joined the business in 1971. He runs the store with the support of his wife Ilona and children Melanie, Michael and Amelia. 

In 1982, we made the decision to join the Showcase Jewellers Buying Group and we haven’t looked back. Being a part of this group means that have access to more high quality stock, more brands and lower prices for you. 

A bridge between the past and the present


We have always prided ourselves on providing exceptional customer service and high quality jewellery. We continue this legacy by training our staff to be knowledgeable in all areas of jewellery, because we don’t just want to sell to you, we want to educate you about why our products are worthwhile.

This dedication has been recognised over the years, as we have won 5 Bathurst Business Awards and 2 Showcase Jeweller of the Year awards. 

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

We pride ourselves on providing a wide range of services:


  • Jewellery Repairs/Remodelling
  • Jewellery Cleaning
  • Watch Repair
  • Jewellery Repairs/Remodelling
  • Jewellery Cleaning
  • Watch Repair